The National Safety Council joined forces with the Vision Zero Network, Families for Safe Streets and It Could Be Me to support communities across the country to commemorate the World Day of Remembrance for Road Traffic Victims.

Observed globally on the third Sunday of November each year, the day is dedicated to honoring those affected by roadway incidents and urging the public and policymakers to take action on road safety reforms that save lives.

According to the NSC more than 40,000 Americans are killed in roadway crashes each year and millions more injured. NSC estimates nearly 21,000 people died in traffic crashes in the first half of 2024.

According to the Centers for Disease Control and Prevention, the US also holds the highest rate of traffic fatalities among 29 high-income countries, underscoring the need for transformative safety measures.

“Every life lost to a roadway incident is preventable,” said Lorraine Martin, NSC president and CEO. “On World Day of Remembrance, we honor those we’ve lost and renew our commitment to build a future where every journey ends in reaching your destination without harm. We can all contribute to safer roads by adopting strategies that prioritize the safety of all road users.”

NSC advocates for a Safe System Approach to help move the US closer to zero traffic fatalities by prioritizing safer roads, safer speeds, safer vehicles, safer people and better post-crash care.